Hannah WilliamsIndependent marketing consultant
Fractional CMO · Marketing consultant · Hands-on partner

Clarity at the top.
Momentum on the ground.

I’m Hannah Williams. I help founders and leadership teams work out what marketing needs to do next—and make it happen. You get senior-level thinking, honest advice and someone who can get into the detail.

Talk through a challengeExplore how I work
25 years in marketingChartered MarketerOne partner from plan to delivery
Hannah Williams seated at a desk
Hannah Williams Independent marketing consultant
01 / My approach

Good advice should lead somewhere.

When marketing feels busy but progress is hard to see, I bring an outside perspective and the experience to make decisions with you.

I work across strategy and execution. Sometimes that means acting as your fractional marketing lead. Sometimes it’s an independent review, a sharper plan or a specific piece of work delivered. The starting point is always the problem in front of you.

02 / How I help

The right level of help
for the challenge.

No fixed playbook. We can work together over time or solve a defined problem and move on.

01

Fractional CMO

Experienced marketing leadership, direction and accountability as part of your team—without a full-time appointment.

02

Consulting & strategy

An honest assessment of where you are, the decisions that matter and a plan your team can use.

03

Digital delivery

Websites, customer journeys and the technical work that turns an agreed strategy into something useful.

04

AI & better systems

Practical AI and automation, chosen for the problem they solve—not because they are fashionable.

05

Campaigns & growth

Connected campaigns, content and measurement that help you learn what is working and improve it.

Strategy meets delivery

Sometimes you need a plan. Sometimes you need it built.

I can do both. With a clear brief and ready content, a focused website can reach a working first version in a day. Larger projects get the time and scope they deserve.

01 / Practical exampleA working website in a day

A focused sprint when the content and decisions are ready. Useful speed, without pretending every project is the same.

03 / In practice

I’ve done the
building, too.

My work crosses the usual boundaries between strategy and delivery. Here are examples of the kinds of challenges I take on.

Brand · Digital · Campaigns

Built the marketing foundations.

For Kernexus, I developed the marketing operation from the ground up: brand, four websites, database systems, LinkedIn channels and paid campaigns.

Financial planning · Website

Made a complex offer feel human.

Built and launched a new website for NorthPoint Financial Planning, shaping the messaging, service journeys and conversion paths.

Events · Launch

Turned a new summit into a brand.

Developed the AWCS summit brand and led its marketing, from the website and messaging through to campaign execution.

04 / Selected work

Brands, organisations
and projects.

A selection of the teams and initiatives I’ve helped shape, launch and grow.

05 / In their words

The people I work with
say it best.

Strategy matters. So does getting the work done. These are recommendations from clients and colleagues who have seen both.

“Hannah was one of the most effective marketing professionals I have ever worked with.”
Michael ClarkClient · Actuary & investment consultant
“She combines strong strategic thinking with a hands-on approach, turning ideas into action and ensuring work actually gets done.”
Robert SpenceClient · Director & investor
“What sets Hannah apart is her ability to see the whole picture while still driving the detail.”
Grace ElliottCommunications Director · Kernexus
“She’s a hard worker, detail-oriented to her core, and endlessly creative.”
Cecile FradkinCo-founder & President · S&C Public Relations
“Hannah is a rare breed of individual. My skepticism on fractional employees and marketing has been entirely reshaped by her ability to proactively execute and deliver.”
Rob OdellClient · CEO, Bobber Biotech

Excerpts from LinkedIn recommendations.

06 / About Hannah

Experience, without the distance.

I’m a Chartered Marketer with 25 years’ experience across leadership, strategy and hands-on delivery.

I’m often brought in when a founder or leadership team needs someone to see the whole picture, challenge assumptions and help make the next move. I can advise your team, lead the work or build alongside you.

It’s a direct relationship. You work with me—the person you’re speaking to here.

25years in marketing
1:1senior partnership
07 / A conversation

Let’s work out
what’s next.

Tell me where you are, what feels stuck and what you want to change. We can start with a conversation.

Message me on LinkedIn